Brand Story
My journey began with a need. With over a decade of experience working with high-end leather I had been introduced to the amazing art of material selection, aftercare, and durability. As a CrossFit athlete, I struggled to find grips that met my high standards so I had to take matters into my own hands. First of all I had to conduct proper research! After consulting every single fellow athlete I found, I designed grips that not only outperformed existing options but also carried all the essence of Greek craftsmanship. Every piece is 100% handcrafted with greek materials, ensuring top quality and lasting durability.
Vision
To create accessible, 100% handcrafted, Greek grips that stand the test of time! Giving every athlete the support they need to push beyond their limits without any compromise.
Mission
With over a decade in the leather industry, my dream is to bring expertise, craftsmanship, and innovation to the fitness world. Our tailor-made grips and belts are designed to meet the exact needs of every athlete, ensuring a perfect fit and unmatched durability.
Core Values
Authenticity:Â Staying true to the needs of athletes.
Loyalty:Â Building long-term trust with our customers and partners.
Constant Development: Evolving as individuals, as athletes and of course as a brand constantly improving our products!
Inclusivity:Â Quality should be available to everyone that’s why our simple grips will always stand at an affordable price!
Brand Identity
Traditional vs. Modern:Â Modern approach.
Serious vs. Playful:Â Professional yet passionate.
Simple vs. Complex:Â Straightforward and effective design.
Exclusive vs. Inclusive:Â High-end craftsmanship, but accessible.
Luxury vs. Affordable:Â Premium quality, with an entry-level option for all athletes.
Formal vs. Informal:Â Slightly formal, with a strong and confident tone.
Masculine vs. Feminine:Â Balanced, made for all athletes.
Quiet vs. Loud:Â Leaning to Loud by always serious.
Elegant vs. Rugged:Â Durable, and built to last.
Mature vs. Youthful:Â Youthful energy, with mature craftsmanship.
Goals
2-Year Goals:
Establish the brand in Greece and expand into the European market.
Sponsor at least 2 athletes.
Invest in laser engraving technology for personalized grips and belts.
Become a sustainable company.
5-Year Goals:
Launch an interactive 3D customization platform for grips, allowing customers to design their own in real-time.
Collaborate with athletes to release signature product lines.
Expand the sponsored team to at least 10 professionals, including big names in the fitness industry.
Punchlines & Brand Messaging
Quality should never be a question
Made with care for those who push forward
Because leather stands the test of time
Support you can trust, every step of the way
Every detail matters, crafted with care in every stitch
Your grip, your rules! 100% handcrafted, fully custom!
Train hard, grip harder
